Anneville Studio :: Mokume Gane Custom Wedding Rings
  • Home
  • Rings
    • Rings Overview
    • Classic Woodgrain
    • Elemental
    • Stones/Unique
    • Get a free quote
  • Objects
  • Instruction
    • Classes and Workshops
    • Registration and Kits
    • Gallery of Student Work
    • Policies
  • About
    • Overview
    • Blog
    • Jewelry Lab >
      • Metal Arts Adventures
    • Older Work
  • Etsy Shop
  • Contact

From the Bench Blog

New Brochures!

5/22/2019

0 Comments

 
Kathe Dunn checking out new brochure
As Anne was preparing for SNAG (the Society of North American Goldsmiths annual conference), I finally had a chance to go through my photos and put together our first brochure. The primary job of any brochure is to clearly communicate one's offerings and carry the brand message, so that was my main goal. Conceptually, I really wanted to highlight the community that we're working to create here at the Jewelry Lab. To that end, I was thrilled with some of the photos I've been getting with our new Canon 80D and put them to good use (although several images are just iPhone 6 shots - can you tell which are which?). A third imperative was to make our brochure more than simply a marketing tool. We knew wanted to make it something fun and useful so people would want to put it right up on their studio wall, and I think we succeeded.

As Anne and I were planning this piece we wanted to make it unique. I've done many tri-fold brochures so I decided to go with the more exotic french fold. This afforded the space to do something we were very keen about ... including a free jewelry/metal arts, student-focused poster. For this first edition, Anne put together a wonderful saw blade chart and a very handy equivalents table. Students can look up the best saw blade size for the job at hand or quickly translate between B&S gauge sizes, millimeters, inches and drill bits diameters. It makes our brochure more than a piece of marketing collateral, it's a valuable tool for makers of all levels. I was particularly thrilled when Gary Gilmore, our Liberty Station neighbor and goldsmith with 30+ years of experience, exclaimed in delight when he saw the poster and said that he's always hunting around to look up equivalents. Yay!
Click any image for a larger view. 
Please feel free to pick up our new brochure the next time you're at The Lab. As soon as I have a chance I'll post a printer-friendly PDF online too. ​If you have any suggestions for our next poster, please let us know in the comments!
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Anne Wolf

    Educator, metalsmith, jeweler, maker of custom mokume gane jewelry and wedding rings.

    Archives

    January 2023
    November 2022
    August 2022
    July 2022
    June 2022
    May 2022
    March 2022
    January 2022
    December 2021
    October 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    October 2018
    August 2018
    July 2018
    April 2018
    March 2018
    February 2018
    January 2018
    October 2017
    September 2017
    June 2017
    February 2017
    January 2017
    October 2016
    September 2016
    August 2016
    June 2016
    May 2016
    March 2016
    January 2016
    December 2015
    November 2015
    September 2015
    August 2015
    May 2015
    April 2015
    March 2015
    February 2015
    December 2014
    November 2014
    October 2014
    December 2013

    RSS Feed

Home  |  Rings  |  Classes  |  About  |  Blog  |  Shop my Etsy Store | Contact | Policies | Join My Mailing List
Top quality, hand-crafted custom mokume gane wedding rings, jewelry and expert mokume gane instruction.
2750 Historic Decatur Road Studio 209 in Barracks 15 San Diego, CA 92106
​619-488-7540
©2005-2019 Anneville Studio and Jewelry Lab. All rights reserved. 🔨
  • Home
  • Rings
    • Rings Overview
    • Classic Woodgrain
    • Elemental
    • Stones/Unique
    • Get a free quote
  • Objects
  • Instruction
    • Classes and Workshops
    • Registration and Kits
    • Gallery of Student Work
    • Policies
  • About
    • Overview
    • Blog
    • Jewelry Lab >
      • Metal Arts Adventures
    • Older Work
  • Etsy Shop
  • Contact