As Anne was preparing for SNAG (the Society of North American Goldsmiths annual conference), I finally had a chance to go through my photos and put together our first brochure. The primary job of any brochure is to clearly communicate one's offerings and carry the brand message, so that was my main goal. Conceptually, I really wanted to highlight the community that we're working to create here at the Jewelry Lab. To that end, I was thrilled with some of the photos I've been getting with our new Canon 80D and put them to good use (although several images are just iPhone 6 shots - can you tell which are which?). A third imperative was to make our brochure more than simply a marketing tool. We knew wanted to make it something fun and useful so people would want to put it right up on their studio wall, and I think we succeeded.
As Anne and I were planning this piece we wanted to make it unique. I've done many tri-fold brochures so I decided to go with the more exotic french fold. This afforded the space to do something we were very keen about ... including a free jewelry/metal arts, student-focused poster. For this first edition, Anne put together a wonderful saw blade chart and a very handy equivalents table. Students can look up the best saw blade size for the job at hand or quickly translate between B&S gauge sizes, millimeters, inches and drill bits diameters. It makes our brochure more than a piece of marketing collateral, it's a valuable tool for makers of all levels. I was particularly thrilled when Gary Gilmore, our Liberty Station neighbor and goldsmith with 30+ years of experience, exclaimed in delight when he saw the poster and said that he's always hunting around to look up equivalents. Yay!
Click any image for a larger view.
Please feel free to pick up our new brochure the next time you're at The Lab. As soon as I have a chance I'll post a printer-friendly PDF online too. If you have any suggestions for our next poster, please let us know in the comments!
Educator, metalsmith, jeweler, maker of custom mokume gane jewelry and wedding rings.